ذهنیت ایده آل بازاریاب مدرن چیست؟
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ذهنیت ایده آل بازاریاب مدرن چیست؟

تصویر shahredivx shahredivxژانویه 21, 2021
147 5,843 خواندن این مطلب 4 دقیقه زمان میبرد

ذهنیت ایده آل بازاریاب مدرن چیست و چه کاربردی دارد؟ ما مطالبی کاربردی را در این خصوص برای شما جمع آوری کرده ایم به پایین اسکرول کنید و در ادامه با ما همراه باشید.

آیا روزهای خوب گذشته را به خاطر می آورید که هنگام استخدام یا اشتغال به سال ها تجربه یا تحصیلات قابل اعتماد نیاز داشتید؟ دانش یا تجربه ای که عموما در مدارس یا محیط های کاری سنتی کسب می شد. و شما می توانستید با آموزش این تجربیات و دانش ها، بهترین موقعیت ها را در صنعت انتخابی خود داشته باشید. همه چیز ساده و مهارت ها از ابتدا برای یک فرد، کاملاً مشخص شده بودند.

با این حال، تغییرات و فناوری های دیجیتال امروزی، نگاه نسل انسان به مهارت ها را تغییر داد. تجارت و کسب و کار ها با گذشت از نوع فعالیت همگی جای خالی دنیای دیجیتال را به گونه ای پر می کنند. آری اکنون چشم انداز جدیدی که آن را “مهارتهای نرم” می نامیم، حکم فرمایی می کند. در واقع، وقتی صحبت از تخصص در میان است، متخصصان بازاریابی دیجیتال وارد صحنه می شوند. در وجود این متخصصان مهارت های نرم به مجموعه مهارت های با ارزش تری تبدیل شده است. بنابراین، این مهارت های نرم افزاری مورد استقبال بالایی قرار می گیرند و کارفرمایان روز به روز سعی می کنند در بازاریابی مدرن به افرادی با این نوع از تخصص روی آورند.

کدام یک برنده است؟ مهارت های سخت یا مهارت های نرم!

حقیقت ماجرا این است که مهارت های سخت و نرم در کنار یکدیگر برای ایجاد مجموعه ای کاملاً همزیستی از مدارک مورد نیاز بازاریاب مدرن هستند. متخصصان برای مدتی، با رشد بازاریابی دیجیتال، به سمت مهارت های فنی گرایش زیادی داشته اند. این مهارت ها شامل درک نحوه کار بر روی سیستم عامل ها، رسانه های اجتماعی و پی بردن به تاکتیک های موثر در جستجوگرها و البته درک جهان رمزآلود PPC است. با این حال، هنگامی که محتوا بیشتر و بیشتر بر بازاریابی دیجیتال تأثیر می گذارد، مهارت های سخت افزاری تا حدودی از اهمیت کمتری برخوردار می شوند. در عوض، یک رشته جدید به مهارت ها و استعدادهای بازاریابان دیجیتال افزوده می شود.

در ادامه زیر مجموعه ای از مهارت نرم بیان می شود.

خلاقیت: دانستن چگونگی کار یا ادغام آن با فن آوری های دیگر کافی نیست، اکنون بازاریابان دیجیتال باید ذهنیت خلاق تری داشته باشند. که به آنها امکان می دهد ایده های جدیدی ارائه دهند. و به طور موثر شرایط را تفسیر کنند. شاید در این حالت بتوانند بر چالش های سنگین بازاریابی مدرن بهتر غلبه کنند.

منبع پذیری: ذهن تحلیلی وقتی خلاقیت بیشتری داشته باشد رشد می کند. منبع پذیری به این طرز فکر خلاقانه می افزاید و این امکان را برای افراد فراهم می کند که در رویکرد دسترسی به آینده نگری و دستیابی به منابع دقیق داده ها برای تجزیه و تحلیل عمیق و آگاهانه و بصیرتر استفاده کنند.

سازگاری: بازاریاب امروزی هرگز نمی داند چه چیزی ممکن است در یک پیک سقوط کند. بنابراین توانایی ایجاد تغییرات سریع و انطباق با خواسته های جدید ضروری است. این مورد هم برای استراتژی های بازاریابی و هم تاکتیک های بازاریابی است.

همکاری: طرز فکر جدید بازاریاب باید اهمیت همکاری را درک کند. اکنون بسیاری از ادارات برای بدست آوردن درآمد، سهم بازار و پیروان متعالی که به تولید سرنخ کمک می کنند با هم همکاری می کنند. از خرید و فروش گرفته تا تبلیغات و حتی استخدام ها!

رهبری: باید افرادی برای رهبری اندیشه ها در سازمانها وجود داشته باشند. تا نهاد ها و سازمان ها بتوانند به طور موثر هدایت شوند و با بینش جدید، تجربیات ارزشمند مشترک (حتی خستگی و گرسنگی برای نوآوری) را به همسالان الهام دهند.

مهارت های بیان و ترغیب توسط ابزارهای بازاریاب مدرن

تحقیقات و مشاوره های اقتصادی نشان می دهد. که به نظر می رسد هنر بیان مهارتی است که بیشتر مواقع با تمرین در خصوص توصیف و گذر زمان به وجود می آید. شرکت کنندگان دریافتند بازاریابانی که قادرند ارزش خود را به وضوح با دیگران در یک سازمان به اشتراک بگذارند، می توانند در موقعیت های شغلی خود موثرتر باشند. دلیل آن این است. که آنها نه تنها می دانند چه کاری باید انجام دهند. بلکه نیازهای تجاری را نیز درک می کنند. و این شانس را دارند که راه حل های دیجیتالی متناسب با اهداف تجاری ارائه دهند. آنها می توانند با افراد دیگر در این تجارت از جمله تیم های غیر دیجیتالی و بازاریابان سنتی همکاری کنند. تا این همکاران اهمیت استراتژی های دیجیتال را بیشتر درک کنند. این امر باعث می شود. تا همه کارکنان با برنامه های دیجیتالی خود، ادامه روند کار را پیگیری کنند.

مهارت انسان بودن توسط ابزارهای بازاریاب مدرن

هوش مصنوعی ابزاری ارزشمند را در اختیار بازاریابان قرار می دهد. این ابزار می تواند داده ها را مورد هدف قرار داده، آنها را جمع آوری و مرتب کند. با این حال هرچه فناوری جدید پیچیده شود، غریزه و تفکر خلاق انسانی بیشتر در آن جای می گیرد. پیشرفت های پیچیده فناوری برای هدف قرار دادن مشتری (انسان) مورد استفاده قرار می گیرد. به لطف این موارد بیان شده انسانها با محتوا و استراتژی بازاریابی دیجیتال روبرو می شوند که باعث ایجاد اعتماد، پرورش وفاداری و کسب احساسی خوب نسبت به برند می شود. با وجود این تفاسیر بازاریاب های مدرن باید یاد بگیرند که به غریزه خود اعتماد کنند و روش هایی برای استفاده و ادغام بهتر غریزه انسانی با هوش مصنوعی را پیدا کنند.

منابع

ترجمه از سایت دی ام آی

همکاری در ترجمه توسط سایت خبری شارژ2کال
تصویر shahredivx shahredivxژانویه 21, 2021
147 5,843 خواندن این مطلب 4 دقیقه زمان میبرد
تصویر shahredivx

shahredivx

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